Senior Marketing Specialist,
MacKenzie Retail, LLC
Gordon joined MacKenzie Retail, LLC in the fall of 2012. As a senior marketing specialist, he designs project-specific marketing collateral, offering memoranda and presentations, and provides general graphic design support to all brokerage specialties and company divisions. This includes providing brokers with trade area and market potential analyses, as well as demographic, psychographic and consumer expenditure studies. Gordon plays a key role in advancing the relationship between Landlords and potential Tenants, creating marketing pieces for MacKenzie’s represented retailers/clients that gives them a competitive advantage over others vying for space. He also supports the Marketing Director in the coordination and execution of company marketing and communication initiatives, assisting in the creation of corporate collateral and contributing to company-wide social media campaigns. Furthermore, he is responsible for tracking, gathering and distributing retail market intel each month as part of MacKenzie’s Retail Recap. In addition, Gordon provides support for the Investment Sales division where he assists with financial analysis, cash flow projections, market research and marketing strategy on property acquisitions and dispositions.
Since 2008, Gordon has been involved in the architecture and real estate industries in various capacities. Prior to joining MacKenzie, he worked at Marshall Craft Associates, an architecture firm in Baltimore, assisting the Contract Administration Department. In 2011, he partnered with JBL Real Estate in Baltimore City and took over the day-to-day marketing of the company’s portfolio, as well as aided in the development of space plans and renderings. Gordon has collaborated with a number of architects and commercial real estate firms in the past, advancing schematic design and producing construction drawing sets, along with as-builts and various marketing materials.
Gordon is a licensed real estate agent in the state of Maryland.
Bachelor of Science in Architecture from The University of Maryland, College Park