Bank Deposits and Psychographics

Psychographic data can be used to characterize a retailer's current and potential customer base. Much more than simply age, gender, race, and income, this data incorporates expenditure data and consumer habits to understand the lifestyle of consumers. In this example, psychographic data is overlaid with the location of banks, which are labeled with their annual deposits.

Consumer Expenditures on Investments

MacKenzie GIS maintains hundreds of layers of consumer expenditure data which can be portrayed on a map to understand the retail landscape. This example highlights patterns in consumer investment habits and shows the total investment expenditures for each census block group.

Projected Population Growth

Like many retailers, banks are interested in the future growth potential in their market. This map shows five-year population growth estimates for western Baltimore County, MD.

Small Business Clientele

This map was created for a bank whose target clientele is small businesses. The dots convey the density of small businesses whose revenue is between two and ten million dollars and the colors represent the total number of businesses within each census block group. Potential market areas are outlined in red.