Planet Fitness

On behalf of our client, Planet Fitness of Maryland, MacKenzie Commercial Real Estate Services, LLC is proud to announce that the locally owned and operated fitness franchise of Planet Fitness Corp has received national recognition for its development and operational efforts, opening 11 new locations along throughout the Eastern United States over the course of 2014 and ranking first in overall operations and club management by the parent company.Known for its low membership prices and commitment to providing a Judgement Free Zone®, the firm is fiercely protective of its reputation for creating an inclusive environment.The firm was recently featured in Entrepreneur magazine and INC magazine’s annual Fastest Growing Companies list.

“We’re thrilled that our client has gained recognition for their outstanding work.Their commitment to building strong communities through fitness and fostering the relationships with other small businesses is the backbone of our economy,” said MacKenzie Senior Vice President/Principal John R. Schultz.“I’m fortunate to work with such a dedicated team and have enjoyed helping them grow their business.”

Schultz, who was recently acknowledged as runner-up for National Broker of the Year at client Planet Fitness’ annual broker event during the International Council of Shopping Center’s (ICSC) annual conference in May, has developed a custom real estate mapping program that provides team members access to real time data and electronic files affording a full spectrum review of a real estate portfolio.Working with the owners to craft a growth strategy that identified potential locations based on existing proprietary data, the team has successfully grown firm’s presence to include 35 new locations in the Eastern United States.

“It takes a team to make a dream. We think we have the best team in the fitness industry, starting with our management team and including all our strategic partners like our real estate broker, MacKenzie, our architects, our general contractors and our subcontractors. Pair that with the most compelling value proposition in the fitness industry and it’s easy to see why we are successful,” said Planit Fitness Corp. Co-Owner Victor Brick.

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