Insights

Planet Fitness Opens at Easton’s Waterside Village

MacKenzie Commercial Real Estate Services, LLC is pleased to announce that Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., opened  this week at Waterside Village in Easton, Talbot County, Maryland. Located at the signalized intersection of Easton Parkway (Rt. 322) and St. Michaels Road (Rt. 33), this is a newly constructed, 17,500 square foot facility. MacKenzie Commercial Real Estate Services’ Senior Vice President/Principal John Schultz represented Planet Fitness in the transaction. Allie Oliver and John Zeaser represented the center at the time of the transaction. Currently, members of MacKenzie’s retail and office teams are representing the center’s leasing efforts on behalf of new ownership BET Properties.

Waterside Village is Easton’s premier mixed-use destination boasting 200,000 square feet of retail and office space. Anchor tenants include Target, Harris Teeter, Dick’s Sporting Goods, Michaels, and BJ’s Wholesale Club. The MacKenzie team collaborated with their location intelligence division, Datastory, to provide deep market analysis presenting sites that would best suit Planet Fitness’ expansion requirements. Datastory was able to present information not only about the market, but further analyze Planet Fitness’ customer base and market competition, proving that Waterside Village would serve as a successful location.

“Health and wellness are more important than ever; we believe fitness is an essential component to daily life. We’re looking forward to providing the Easton community with a safe, clean, and spacious workout environment,” stated Stephen Smith, COO of Pizzazz Management II.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment.  A fitness industry leader, Planet Fitness has over 2,000 locations worldwide and over 14.1 million members.

“The Planet Fitness philosophy is one that attracts a dedicated and constantly growing client base,” stated John Schultz.  “Their proven success in other local and regional markets will be a great compliment to Waterside Village and the surrounding Easton community.”

 For more information on this transaction, or retail and office leasing at Waterside Village, please contact John Schultz at 410.494.4894 or jschultz@mackenziecommercial.com. For information on MacKenzie’s full-service offerings, please visit www.mackenziecommercial.com.

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MacKenzie Ventures, LLC (MacKenzie) possesses the multi-disciplined team necessary to excel in Maryland’s corporate real estate community. Comprising seven firms, MacKenzie provides clients a competitive, full service platform of offerings in leasing, sales, investment sales, tenant and landlord advisory services, corporate and business consulting, commercial development, general construction, property and asset management, multifamily property management, debt and equity capital placement, and GIS/Data Analytics.  With more than 225 employees and offices in Annapolis, Baltimore, Bel Air, Columbia, and Lutherville, Maryland, MacKenzie is one of the largest full service commercial real estate firms in the Mid-Atlantic. Please visit www.mackenziecommercial.com for more information.